Digital Marketing, Bachelor of Science

Requirements

• Core Curriculum Requirements (see Core Curriculum Requirements for Degree--Bachelor of Arts or Bachelor of Science)
• Electives

• A degree in Digital Marketing does not require a minor

Major requirements (51 hours)

BUS 110	Introduction to Business	3
BUS 306	Business Communications	3
MKT 345	Fundamentals of Marketing	3
MKT 348	E-Commerce Marketing	3
MKT 355	Advertising/Promotion	3
MKT 357	Principles of Sales	3
MKT 360	Services Marketing	3
MGT 410	Principles of Management I	3
MKT 455	Marketing Strategy	3
BUS 480	Internship in Business	1-3
Total Credit Hours:		51

 

Major requirements taken online through LCMC Rize

DMK 100	Introduction to Digital Marketing	3
DMK 210	Career Navigation & Exploration in Digital Marketing	3
DMK 220	Going Viral & Growth Hacking	3
DMK 310	Social Media Marketing, Brand Awareness, & Engagement	3
DMK 320	LIfecycle & Email Marketing	3
DMK 330	Digital Marketing Analytics & Experimentation	3
DMK 410	Growth Marketing & Multi-channel Digital Marketing Capstone	3