MKT 355 Advertis./Promotion
Provides students the opportunity to gain a more in-depth understanding of promotional theories, techniques, and tools utilized to market and promote companies in today’s complex business world. Students better understand what promotion is; the different elements of the promotional mix, which include advertising, sales promotion, public relations/publicity, personal selling, and direct marketing; and how all of these are incorporated to form an integrated marketing communication strategy. Students are provided the opportunity to develop an integrated marketing communication plan for a local business. An emphasis on ethical decisions will be incorporated in the course.