MKT 455 Marketing Strategy
Designed to provide students an opportunity to apply marketing concepts learned in Fundamentals of Marketing to real world business scenarios. Accomplished through the utilization of case analyses, group discussions, textbook material, and relevant current events occurring in today’s business world. The key emphasis is providing students with the critical strategic thinking skills necessary to succeed in today’s complex, ever-changing business world with a focus on marketing related decisions.
Prerequisite
BUS 345 - GPA 1.000